Almost all companies invest in search engine optimization to grow their sales and revenue. If you do not see sales from your efforts, though, an SEO consultant can provide insight into why. Your SEO consultant, for example, may discover that your keywords targeted users with an intent that differs from your ideal client. They’re interested more in a free trial or coupon, for example, than actually signing up or paying for a product. Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business. Levy explains that‘s why it’s so important to use a keyword research tool that allows you to specify the geographic area you’re targeting.
Don’t Ignore Voice Search
Local SEO is the process of improving your visibility in location-based search results. Therefore, image SEO provides a significant opportunity to drive traffic to your website. Use Semrush’s Site Audit tool to check your site for over 140 on-page and technical SEO issues. These links are called backlinks, and they can help your SEO by signaling that your website is useful and trustworthy.
Test your website with Seobility’s SEO Checker!
- It’s like having an SEO coach who helps you make your content more relevant and engaging through internal linking recommendations, AI content generation, content brief automation, and more.
- Proficiency in Google Analytics, link building, Python, CSS, Javascript, and HTML gives SEOs an invaluable advantage.
- It’s possible to do internal linking without a tool dedicated to it.
- The process of optimizing content begins with keyword research.
- And you’ll get a list of outside-the-box seed keywords that you can pop into the Google Keyword Planner.
Detailed’s simpler interface is better if you want quick, focused on-page analysis. If “vacation rentals in Miami” and “Miami holiday homes” show up on many top-ranking URLs, Keyword Insights will cluster them. But for SEO in particular, I find it’s great for brainstorming ideas, improving strategies, and troubleshooting tough problems. ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones.
For the next two sections, I spoke with Zoe Ashbridge, the SEO Anomaly senior SEO strategist and co-founder at forank. (Bonus, she also writes for HubSpot!) She has nearly a decade of experience in digital marketing and SEO. “When you update these settings, you will likely see much different data, opening additional keyword strategies due to a lack of competitiveness within that geographic market,” Levy says.
Identifying the terms that searchers use in Google search and other search engines provide direction on what existing content can be optimized and what new content can be created. As mentioned, search engines continue working on their algorithms to improve their users’ experience. The focus points of SEO in 2025 are still high-quality content and technical factors like site speed, security and mobile parity. But there are more aspects that Google and other search engines deem important. Metadata refers to the information that you provide Google to describe what your webpage contains.
Use keyword research tools to discover new ideas, variations, and long-tail phrases relevant to your business. Addressing these basic technical SEO elements can ensure your website is search engine-friendly, user-friendly, and well-positioned to achieve strong organic rankings. Those ranking factors form the basis for successful SEO strategies. They guide you in enhancing your website and content to increase visibility. Knowing how search engines discover, evaluate, and rank web content allows you to make informed decisions about optimizing your website and crafting your SEO strategy.
Simply enter a starting keyword to receive a list of related keywords you can target. You can also export your results for easy access and review later. Including your keywords in these areas is the most basic way to target your content to searchers. It’s not going to immediately shoot you to the top of the results, but it is essential SEO; failing to take these basic steps can prevent you from ranking by other means. Where can you go to find the keywords that your audience is searching? Check out SERP features – specifically the ‘People Also Ask’ and ‘Related Searches’ features.