Get Ubersuggest if you want a very cheap and easy-to-use SEO tool that does all the basics extremely well. I recommend you get started with the Lite plan for $29/month. Since SE Ranking is a white-label SEO tool, you can build custom SEO reports with branding and personalization options.
- Serpstat is an all-in-one SEO platform that provides comprehensive solutions for many digital marketing needs.
- Whether you have mobility issues or you’re in the dark about your off-page SEO, Raven Tools is an incredible time-saver.
- The good news is that AI is making crafting personalised outreach messages that increase link-building conversion rates easier.
- Microsoft Bing Webmaster gives you access to many tools that offer insight into your website, such as reporting, diagnostic, and SEO tools.
You can also analyze links on your website, faulty pages, on-site SEO analysis, and off-site SEO analysis. Moreover, RankIQ offers an excellent keyword product that provides users with a list of high-traffic, low-competition keywords specifically tailored to their niche. This targeted approach can significantly improve the chances of ranking high on search engine results pages (SERPs). SurferSEO also provides an extensive array of training tools, including a blog, knowledge base, private SurferSEO community, and live training from the Surfer Academy.
Ahrefs.
Using SEO software SEO Anomaly can help you start an SEO plan, monitor your efforts and analyze the data, so you can then refine your plan for better results. Some SEO software are hyper-focused on a single feature, such as KW research, while others are suites of SEO features to help with on-site and local SEO. There’s also a 30-day free trial available, which lets you test out all the features of Moz Pro. Moz Pro has a steep learning curve, but it’s relative to other SEO tool suites on the market.
Which SEO tools are best in 2025?
You can type in a search phrase and get back the questions users are asking in search engines, including what, where, why, who, when, which, can and how questions. You can view them as a visual wheel or data boxes that categorize the types of questions, along with color-coded search volume and CPC info. Forbes Advisor’s pick for best local SEO tool is BrightLocal. The platform integrates with Google Analytics, Facebook, Google Business Profile Insights and Twitter. Semrush offers a number of add-ons, though they come with rather steep price tags, so they’re not right for all users. For $200 per month per user, you can access Semrush .Trends, which helps you analyze competitor website traffic and unveil their marketing tactics and strategies.
Woorank: SEO Ranking Tool
It’s used by agencies, in-house marketers, and SEO professionals who need reliable data to find ranking opportunities and evaluate competitors. The tool is officially certified by YouTube and integrates seamlessly with your channel, offering real-time suggestions that help boost video rankings. One of its standout features is thumbnail and title A/B testing, available in higher-tier plans, which lets you experiment and track what performs best over time. Each is ideal for different tasks such as keyword research, audits, content optimization, or platform-specific SEO. Like Ahrefs, Semrush can track your visibility on AI search results with its new feature Otterly AI.
Unlike Google Analytics, Bing Webmaster Tools only focuses on organic search. See how your website stacks up relative to SEO best practices, depending on whether it’s your desktop or mobile version, with Mobile-First Index Checker. Conduct local searches using Google Search or Google Maps with Brightlocal’s Local Search Results Checker. This Chrome extension brings Google Trends right to your browser, offering instant insights into trending topics. This data gives content creators insight into potential customers’ concerns and desires, and enables them to craft highly targeted content that addresses those needs.
AnswerThePublic is a keyword research tool designed to help users discover the questions and phrases people search for online. Content creators and marketers widely use it to generate topic ideas based on actual search behaviour. Below are my detailed summaries of the best free SEO tools that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you. Scope out the competition and examine the SERP for any keyword, including what SERP features are present, in SERP Analysis.